Explode your Webpage Sales with Audio-Visual by Suresh
Before, music on the Internet was just available in downloadable forms as wav files or mp3 files. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales. For many years, this has been the trend in internet marketing. But now that the radio medium is almost behind the audio-visual medium, the TV, and the Internet, other marketing strategies have to be employed to continue the benefits of advertising through audio. Many studies conducted by experts have proven that radio and the television are good mediums for product advertisements. People listen to the radio for entertainment, usually to listen to the latest music or to their favorite radio program. In between the program, advertisements on products and services are being played.
It is then that the benefits of using music on websites were discovered. Before, music on the Internet was just available in downloadable forms as mp3 or wav files. Even through hosting downloadable music on their servers, companies were able to get much traffic on their sites. And everyone engaged in Internet marketing knows that website traffic plays a big role in boosting product and service sales. Then, came the popularity of Internet music streaming. Unlike the former, radio streaming does not allow download of the music files. Thus, the copyrights of the artists and record label owners are protected. Also, radio streaming allows the user to listen to your music on-the-fly, getting your message across fast and without any downloading. However, there had been a problem with illegal music download in which artists, musicians and record companies have lost millions of dollars of revenues. To get your message across to your potential customers, there are actually several ways to stream audio from your site. First, is to stream a radio program from your site or blog. You can find free affiliate programs that allow you to stream their radio content from your site.
What will this mean to you? This means that your site will have new audio content every time it is visited. What's even great is that the content is being updated even without much effort from you. In this case, what you needed to do is to signup with an Internet radio station and have the link embedded on your blog or website. A third way to add audio to you blog or website is to stream music through organizing playlists. Playlists are m3u files, which if downloaded, will not play music if offline. Using this process, however, can be complex. Here is a short instruction on how to do it.
1. Save your mp3 or wma file on the server. You may skip this step if you know that the file exists on another server and know the link to that file. Make sure that the link has a .mp3 or .wma extension.
2. Open your text editor and type the path to the file. Include the http:// and the file extension. Repeat this step until you have included all the links to the files that you would like to be included in the playlist.
3. Save the playlist with a .m3u extension.
4. Upload the m3u file on the directory where the music files are hosted or to your server.
5. Open your html editor and embed the link to the m3u file. Through this, you can also set if you want to have the playlist to autoplay if someone visits your site of if you want your visitor to control playing the music. You can also set the volume level.
After the code is embedded in the html file, whenever your site is visited, the songs in the playlist will be buffered, streamed and played one after another, in the order that YOU specify. If your playlist has several songs, the user can skip forward or go back a song in the playlist using the media player controls, all built in. Doing this setup works for many website owners. Through this you can customize the type of music being played on your site. You can even play recordings related to your product to boost product awareness. It requires knowledge of html to be done. But if it will be the best way to increase traffic to your site, why not request assistance from programmers. After all, having audio-visual content on a website is a proven way to increase sales.
To add video to your website, it is highly recommended that you use a free video hosting service. Not only will the hosting service handle all the administrative details for you and the hassle, it will also give you an embed code for you to insert on your own website. Viola, you're done !
However, The best way to sell using web audio and video is actually by using a piece of software, if you have the cash. Check it out here. http://www.twurler.com/audio.html . This greatly simplifies the process.
About the Author
Create Streaming Audio and Video with Media players that do not require a streaming media server. Check out this great product here. http://www.twurler.com/audio.html
By The Net Marketing Guru
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